Fitting a square peg into a round hole

So I have decided to try something brave, I have decide to try to install the Kynetx Rule Engine (KRE) onto a EdgeRouter from Ubiquiti Networks.

Brave choice indeed.

I am doing this for two reasons 1) because Voyst needs a new delivery method for its Proximity service and 2) because it is a worthy challenge. No one has ever tried putting the KRE onto an embedded system with a Debian based Linux distro. 

All of the instructions for the installation of the KRE are based on the CentOS Linux distro, and if you know anything about Linux distros, you know that they differ just enough to make it interesting. 

The first time I tried this about two weeks ago, it did not go so well and I ended up having to reload the base OS and starting from scratch. 

This time I am having better luck as I become more familiar with the Debian distro and the apt-get method of package management. I am about half way through the process and hope to be complete in the next 24 hours

I will post when the adventure is over and let you know how it went, lessons learned and how the little bugger is performing.

Location Matters… but Context is King

A few weeks ago we installed Proximity in a local branch of a national tire chain. For some time now the store has offered free wifi for their customers as they waited to get their cars serviced, and as you could guess it gets a pretty decent amount of use. Part of our initial installation was to gather analytics on usage of the wifi service to provide a better view of how their customers were using the internet in the store – and to provide more insight to better target information and relevant advertising.

Most of the guest traffic was fairly typical; facebook, twitter, pandora, local news with a mix of various (and some unmentionable) search terms. At a first, quick glance there didn’t appear to be anything out of the ordinary.

But, as we dug, filtered and looked again, we began to notice a traffic trend that appeared to be very specific to this location. And as we considered the full CONTEXT of this location, it became very clear and obvious.

What were people doing so differently on the web at this tire and lube store as they waited…and waited…and waited for their car to be repaired?

They were looking for a new car.

Location-based advertising can be a powerful when done right. There are more than a few location-based advertising networks building a business delivering ads and deals based on where you are at any given time.

But location is only half the story.

I probably don’t even need to ask the question, but I will anyway. Knowing what we know about the web habits of our tire store customers, who do you think ought to be advertising on the Proximity wifi in that – or any – tire store location?

I now know, for a fact, that I’m not the only person who has decided it was time to get a new set of wheels while waiting in the shop, yet again, for my old junker to get repaired. In context it makes perfect sense – and it’s advertising gold.